![]() I personally see the relationship as a form of her own identity and it highlights how much she cares about fashion.Ĭan you share with us your style advice for wearing your shoes? Every woman considers her shoes as one of the most, if not the most, important accessory in her closet. It is a very important and close relationship. What do you think about a woman’s relationship with her shoes? I am currently leaning towards a very comfortable pair of sneakers as well, hence the reason we have launched our bridal sneaker. Which pair of your shoes should every woman have in her wardrobe?Ī pointy toe stiletto for the formal occasions and a pair of sliders for the casual summer days. As for the winter, nothing beats a well-crafted, nicely fur lined bootie. For summer, the Aruna Seth sliders in either blush lace or even nude leather are a great style to put on, they’re easy and effortlessly glamorous. Of course, for each season it is a different style. What are your favourite styles of shoes for women and why? Yes! The edginess of Giuseppe Zanotti and the craftsmanship of Sergio Rossi. Is there another shoe designer whose designs or career path you admire? The cashmere like comfort factor for sure! ![]() For this reason, my sock is made of soft nappa leather with a cashmere like comfort.Ĭan you tell us a little about what sets Aruna Seth shoes apart from other brands? I wanted a comfortable yet stylish shoe, something which was not necessarily abundant in the market. I was always buying luxury shoes that were not comfortable and that lacked this ‘wow’ factor, and this was when the idea of starting my own shoe brand hit me. What was the catalyst behind creating your own label, especially in an already saturated market? This has definitely paved my way to enter the shoe industry, of course, let alone my strong admiration and addiction to shoes. I was literally born around shoes! My father owns a shoe company, so I grew up around shoes and knowing everything related to shoes. How did you first become interested in fashion, and in particular, designing shoes? With the new shift in image, the brand is now tapping into the millennial market while staying devoted to loyal customers. With the new rebirth of the butterfly Farfalla, the labyrinth butterfly, the brand’s DNA is now taking a more playful, youthful, and edgier turn. The Aruna Seth woman is recognised for her timeless elegance and femininity while always eager to be on trend, edgy, and youthful. Here, she reveals her source of inspiration, why her shoes are as comfortable as they’re stylish, and how her works of art will complete your outfit on your wedding day. The shoes Aruna makes reflect sheer luxury and love for design. However, it isn’t all about how they look as one of the key features is how the shoes feel, and thanks to a plush leather cushioned padding, the luxury of comfort is maintained irrespective of the heel size. The Swarovski crystals, intricate trims and exquisite materials that make her shoes instantly recognisable are ultimately the elements that give Aruna Seth shoes their beauty. In her design approach, Aruna views fine detail as more than a matter of embellishment. Hailing from a family firmly established in the shoe world, Aruna lived every little girl’s dream as she grew up surrounded by shoes, although while her father made practical, affordable, sports shoes, she wanted to make shoes fit for a princess. Founded by the British designer Aruna Seth in 2009, an ultra-feminine design aesthetic, skilled craftsmanship, luxurious leathers, and stones embrace the brand’s identity of sophistication and femininity, creating the iconic ‘Farfalla’, meaning ‘butterfly’ in Italian. ARUNA SETH DESIGNS FEMININE SHOES THAT STRIKE A BALANCE BETWEEN TRANSFORMATION AND TIMELESSNESS, CREATING COLLECTIONS THAT ARE RELEVANT TO THE SEASON BUT REMAIN CLASSICS OVER THE YEARS.īased on elegance and style, Aruna Seth is renowned for its stylish, elegant shoes and handbags, handcrafted solely in Venice, Italy.
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